Pizza is better with hand-cut vegetables, dough made daily and 100 percent Wisconsin cheese. Pizza Plus has incorporated these fresh ingredients in their locally made pizzas for the past 10 years.
The Middlesboro location of Pizza Plus was opened in 2004 as one of many corporate locations across southeast Kentucky, southwest Virginia and eastern Tennessee. This location has more room than many of the other locations, but offers the same great service and menu choices.
While no local tragic events have affected the business negatively, district manager Terry Payne mentioned that the 2008 flood brought them more local business than expected. “There was no damage done to the store, but the last flood we had brought us a lot of business. People couldn’t get across the street to go anywhere else,” said Payne.
The restaurant has noticed business declining due to the toughening economy in the area but has started advertising in new ways. “Every week we do marketing here and walk down Cumberland to pass out coupons or flyers. This is expendable income and people cut back on this,” said Payne.
A local menu favorite is the Philadelphia Cheese Steak sandwich which comes with curly fries or chips. Sandy Kestner with Pizza Plus marketing favors their original Bar-B-Que chicken pizza, which is also a company-wide favorite.
“Everyone of our stores has customers where we know their name when they come in. This is a good thing because they keep coming back. We try to give a personal feel to everyone that comes in,” said Kestner.
Pizza Plus offers delivery, carry-out or dine-in at their Middlesboro location at 4403 Cumberland Ave. They can be reached at 606-248-4888 or online at www.pizzaplusinc.com.
Kelsey Gerhardt may be reached at 606-302-9093 or on Twitter @kgerhardtmbdn.