Last updated: February 05. 2014 12:19AM - 295 Views

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HARROGATE, Tenn. — The Lincoln Memorial University athletic department will take part in the 2014 Play 4Kay initiative during Saturday’s South Atlantic Conference doubleheader against Newberry at Tex Turner Arena. The Play 4Kay night is an annual event on the LMU athletics calendar implemented to raise funds for the Kay Yow Cancer Fund.

The Kay Yow Cancer Fund, named in honor of legendary former North Carolina State University head women’s basketball coach Kay Yow who lost her battle to cancer in January 2009, is a charitable organization aimed at playing a primary role in fighting against women’s cancers by raising money for scientific research, assisting those in need and unifying people for a common goal. Since its inception, the Kay Yow Cancer Fund has contributed over $3.8 million in support of cancer research.

The 2014 Play 4Kay initiative give coaches and players the opportunity to raise awareness and funds for research on the court. As a whole, the South Atlantic Conference and each of its 12 member institutions take part in the cause annually and, over the years, it has developed into a friendly competition across the league to raise the most money. LMU has finished in the top two in each of the last three seasons, and the department has set a lofty goal to break the SAC record for money raised by an individual school at this year’s event. The current record is just over $2,700.

Saturday’s games will be sponsored by Baker Cancer Center, a subsidiary of Tennova Healthcare, and, as a part of that sponsorship, the athletic department is selling special LMU cancer awareness t-shirts. The proceeds from t-shirt sales will directly benefit the Kay Yow Cancer Fund. Shirts are available for purchase for a limited time via phone at 423-869-6285. Prices are set at $12 for all sizes except for XXL, which can be purchased for $15. Shirts will also be available for purchase at the entrances for Saturday’s games.

Fans can also purchase a $1 raffle ticket for the opportunity to win a pink basketball autographed by both the men’s and women’s basketball teams and staffs. The pink ball will be used in a ceremonial tip prior to the start of the men’s and women’s games. In addition, the Student-Athlete Advisory Committee is offering $1 raffle tickets to be drawn for a Make-a-Three contest during the men’s game. Like the t-shirt sales, all proceeds from each of those raffle ticket sales will go to the Kay Yow Cancer Fund.

Additionally, LMU will donate 50 percent of the proceeds from the gate to the Play 4Kay and Kay Yow Cancer Fund.

Finally, Tennova Healthcare and the Baker Cancer Center are scheduled to conduct a ceremony recognizing local breast cancer survivors during halftime of the men’s contest.

The Play 4Kay night is set to run during LMU’s SAC doubleheader against Newberry on Saturday. The women’s game tips at 6 p.m. with the men’s game to follow.

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