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Last updated: July 24. 2014 10:21PM - 299 Views

Courtesy ETSU AthleticsETSU Director of Intercollegiate Athletics Dr. Richard Sander speaks at a press conference unveiling the school's new logos on Wednesdayat the Carnegie Hotel in Johnson City, Tenn.
Courtesy ETSU AthleticsETSU Director of Intercollegiate Athletics Dr. Richard Sander speaks at a press conference unveiling the school's new logos on Wednesdayat the Carnegie Hotel in Johnson City, Tenn.
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JOHNSON CITY, Tenn. (AP) — East Tennessee State University has a new logo as part of a branding initiative for the school’s athletic teams.


The new basic “E” logo that that incorporates the outline of the state of Tennessee as part of the letter comes just a month after the school was readmitted to the Southern Conference.


The Johnson City Press reported there are also secondary logos, one of which includes the “E” logo as part of ETSU and the other a profile of a new Buccaneer.


ETSU Director of Intercollegiate Athletics Dr. Richard Sander called the announcement another defining moment in the rebirth of excitement surrounding Buccaneer athletics.


“These new logos, helmets, uniforms and images are part of a new era for ETSU athletics,” Sander said. “The familiar Bucky logo of the last decade will always be part of our history and it represents an era that was extremely successful for our program during our time in the Atlantic Sun Conference. But today, we are looking ahead to even more success in the Southern Conference and beyond, and our new logos and branding approach will be a part of that mission.”


While the announcement featured the release of new primary and secondary logos, a great deal of excitement also surrounded the release of the program’s new football helmet, home basketball court design, and redesigned player uniforms for all sports.


School officials also announced on Wednesday that they had reached an agreement for the ETSU men’s basketball team to play all of its home games at Freedom Hall Civic Center.


The Buccaneers football program is relaunching for the 2015 season. ETSU dropped football following the 2003 season.


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