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New marketing strategy for Bell County to be unveiled at summit
by Stephen Woodward
2 years ago | 1077 views | 1 1 comments | 10 10 recommendations | email to a friend | print


PINEVILLE — The next Bell County Summit on the Future will be held this Thursday, Dec. 3, and unveil a new marketing strategy, according to Judge-Executive Albey Brock.

The summit will begin at 9 a.m. and last until 2 p.m. at Pine Mountain State Resort Park.

Brock said one of the key aspects of the plan will be a new website that he described as a “hub” for the Fiscal Court, Middlesboro, and Pineville governments. He said it would also have local news, weather, Twitter, and Facebook features.

The summit will officially unveil the “Bell County, Kentucky: Strategic Marketing and Brand Building Plan.”

Brock said the group at the summit will try to establish a logo and brand for Bell County, much like Kentucky’s “Unbridled Spirit” slogan or the stickers common for Hilton Head, S.C.

Brock emphasized that this summit is a non-partisan event meant to bring government entities together.

“This is a community, not one particular group,” said Brock.

Anyone from the public is invited to attend, according to Brock, and formal invitations went out to only the addresses his office had access.

Brock said the event will continue to be positive for the community.

“We’re building momentum at a time of recession,” said Brock, adding that when the economic slump ends, Bell County will be in a better position.

Brock added to expect an announcement of a sizable grant for a coal fire power plant for Bell County.

The event will also feature slideshow presentations and speakers explaining initiatives in the county.

Stephen Woodward is a Staff Writer for the Daily News. He may be contacted at swoodward@middlesborodailynews.com.
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rick_garr
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December 02, 2009
For at least 100 years, the American newspaper business has been in love with the word "unveiled". Unfortunately, it has nothing to do with items covered with veils. Rather, it is an example of "headlinese," the use of shorter words in headlines that eventually end up in news stories, where there is no shortage of line space and thus no need for shorter words -- ban for prohibit, panel for committee, curb for minimize, probe for investigate, prompt for bring about, etc. The absolute worst example is "named," when, obviously every person in a news story already has a name. Next time, instead of unveil, try announce or introduce or some variation thereof.
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